AmCoat’s Rhino Shield and Floor Shield break records in 2022

Jerold hall

Destin, FL (Jan. 31, 2023) In 2022, increased customer demand spurred impressive growth for AmCoat’s longstanding brands, Rhino Shield and Floor Shield. The demand for the coatings has created a historic increase in the company’s performance — AmCoat’s divisions collectively grew their business by 40% in 2022 with most of that growth driven by customers looking for a more permanent solution to traditional paint.

AmCoat’s Vice President of Sales and Dealer Development, Jerold Hall, said the company was working to build up its dealer network to keep up with customers’ requests the high-tech nano coatings.

“We’ve had to work hard to get dealers in place where there is opportunity and demand from customers who find out about our products and want a lasting alternative to traditional paints and coatings,” said Hall. “We are looking for entrepreneurs in many states who are interested in a business model that is easy to get into financially and logistically.”

In 2022, more than 30 new Floor Shield and Rhino Shield dealers were added across the U.S. Hall attributes the growth to the uniqueness of the product and the backing of a longstanding U.S.-based company.

“When entrepreneurs discover this business model really works — that there is a proven formula of success that’s been working for more than 2 decades — they want to be a part of it,” said Hall. “A few of our newer dealerships have had gross revenues in excess of a million dollars in their first year — with no franchise fees and national support from AmCoat to help ensure their success.”

Rhino Shield’s unique formulation in an elastomeric-ceramic coating saves customers money by breaking the paint cycle. And there are more savings with a real R-Value equivalent for energy savings and superior colorfastness.

“When customers find out how much savings there is in breaking the painting cycle of every 3-5 years, they become very interested,” said Hall. “They are looking to save money over the long haul and looking for a coating that is going to do a better job of protecting their investment — that’s Rhino Shield.”

Veteran-Owned and made in the U.S.A., Rhino Shield’s elastomeric-ceramic coating goes on 8-10 times thicker than conventional paint and is warrantied for 25 years. The newly updated formula takes their nano-technology to the next level.

AmCoat is expanding its Rhino Shield dealer distribution network to Minneapolis, Las Vegas, Seattle, Portland, Salt Lake City, New York City, Omaha, Buffalo, Rochester, Los Angeles, Boise, Baltimore, Richmond and more. Businesspeople in those areas who are interested in learning more about starting up a Rhino Shield dealership should email or call (850) 424-6805.

About AmCoat Industrial

AmCoat Industrial manufactures high performance coatings for walls, roofs, floors and specialty industrial applications. AmCoat is home to some of the most recognized brands in the U.S., including the popular Rhino Shield Ceramic Coating and Floor Shield concrete floor coating products. Through a network of independent dealers, AmCoat distributes its products nationally and internationally, coating thousands of homes, buildings and commercial and industrial applications. You can find AmCoat, Rhino Shield and Floor Shield on Facebook.

About AmCoat Products

Rhino Shield is a ceramic elastomeric wall coating is distributed through a nationwide network of dealer contractors who market, sell and install Rhino Shield in their geographies. Rhino Shield has been installed in more than 75,000 homes and buildings across the U.S. and in several international markets. Rhino Shield is manufactured in the U.S.A. For more information, see

Floor Shield is AmCoat’s 100 percent polyaspartic concrete floor coating — a newer technology that features rapid curing at a wide range of surface temperatures, bubble-free surfaces, high temperature and abrasion resistance and high solids content which means low to no VOCs during application. Floor Shield is manufactured in the U.S.A. For more information, See

Rhino Shield and Floor Shield dealerships are highly profitable, self-sustaining, and many of its Rhino Shield dealers have been with AmCoat for more than 10 years.