DESTIN, FLA. (March 31, 2022) As homes with metal and vinyl siding age, homeowners are often faced with costly decisions — replace the siding or continue to paint every 3- to 5- years. To achieve a long-lasting finish, preparation must be perfect and the primer and top coat must be engineered to last.
AmCoat’s Mike Moore, Director of Products and Applications, said more and more homeowners are looking to have their siding coated.
“We’re seeing an increase in coating aluminum and vinyl siding,” said Moore. “Normally the substrate is sound, it just fades and gets chalky. Homeowners are finding it’s much more cost effective to apply a long-lasting coating than to replace it. And if it’s done correctly, it can last for decades.”
An integral part of the Rhino Shield system, Adhesive Primer Sealer, or APS, has years of proven performance with all types of siding. The key, says Moore, is its adhesion and elastomeric properties.
“APS is unmatched for top coat adhesion and helps eliminate issues with peeling,” said Moore. “And installers love the recoat window of only 2 hours. And when followed with a Rhino Shield top coat, metal siding can look just like wood. It’s really hard to tell the difference.”
Moore says the key to a beautiful finish on aluminum siding is careful cleaning and pressure washing and to only apply the coating when the siding is cool to the touch.
“With careful application, the homeowner will reap many benefits,” said Moore. “For starters, APS and Rhino Shield Keep the home cooler and save on AC costs in the south because of reduced surface temperatures. Plus, our formula has built-in, long lasting bio growth inhibitors, so it stays cleaner year-round.”
Moore says coating vinyl can be tricky but that training is the key. AmCoat provides robust training for their dealers and lots of support throughout the process. While there is superior adhesion on vinyl, installers must always apply a test section because there is more variability with the different siding manufacturers. Another must — match the color of the siding or go lighter to ensure correct application and durability.
“AmCoat has made it a focus to make sure we have the best possible adhesion over metal, vinyl and other sidings,” said Moore. “But we always recommend a test section and a follow up with Rhino Shield ceramic elastomeric top coating.”
ASTM D4541 testing for APS shows superior adhesion on most building surfaces — it basically fuses with the substrate. A very cost-effective solution, it’s less than 15 cents a square foot.
Like the Rhino Shield finish coat, APS has been updated to improve performance over the years. APS is appropriate for wood, stucco, hardy, metal, vinyl and many other substrates. It’s easy to work with, has low VOCs and cleanup is quick since it’s water based. APS can be sprayed on or rolled on depending on what works best for the particular substrate.
APS is the foundation for the Rhino Shield top coat. As a premium coating, Rhino Shield offers greater profit for dealers — our typical Rhino Shield dealer earns more than $1.5 million in gross revenue with gross profits in excess of 55 percent and net profit margins of between 15 and 20 percent.
Veteran-Owned and made in the U.S.A., Rhino Shield’s elastomeric-ceramic coating goes on 8-10 times thicker than conventional paint with a long-term product warranty.
AmCoat is expanding its Rhino Shield dealer distribution network to Minneapolis, Las Vegas, Seattle, Portland, Salt Lake City, New York City, Omaha, Buffalo, Rochester, Los Angeles, Boise, Baltimore, Richmond and more. Businesspeople in those areas who are interested in learning more about starting up a Rhino Shield dealership should email info@amcoatind.com or call (850) 424-6805.
About AmCoat Industrial
AmCoat Industrial manufactures high performance coatings for walls, roofs, floors and specialty industrial applications. AmCoat is home to some of the most recognized brands in the U.S., including the popular Rhino Shield Ceramic Coating and Floor Shield concrete floor coating products. Through a network of independent dealers, AmCoat distributes its products nationally and internationally, coating thousands of homes, buildings and commercial and industrial applications. You can find AmCoat, Rhino Shield and Floor Shield on Facebook and at www.AmCoat.com.
About AmCoat Products
Rhino Shield is a ceramic elastomeric wall coating is distributed through a nationwide network of dealer contractors who market, sell and install Rhino Shield in their geographies. Rhino Shield has been installed in more than 75,000 homes and buildings across the U.S. and in several international markets. Rhino Shield is manufactured in the U.S.A. For more information, see RhinoShield.com.
Floor Shield is AmCoat’s 100 percent polyaspartic concrete floor coating — a newer technology that features rapid curing at a wide range of surface temperatures, bubble-free surfaces, high temperature and abrasion resistance and high solids content which means low to no VOCs during application. Floor Shield is manufactured in the U.S.A. For more information, See FloorShieldCoatings.com.
Rhino Shield and Floor Shield dealerships are highly profitable, self-sustaining, and many of its Rhino Shield dealers have been with AmCoat for more than 10 years.
