Rhino Shield’s Ceramic Elastomeric Coating Gives New Life to Brick Homes

DESTIN, FLA. (June 20, 2023) It’s easy to date many homes by the color of their brick. Know a 90s home from the pink brick? How about a 60s red brick? For many years, homeowners have been turning their dated brick homes into instant classics with one simple trick — coating the brick with Rhino Shield.

We’ve all seen it, ugly homes are instantly transformed when a classic color conceals the brick and brings fresh life to the home. In fact, it’s a trend that’s accelerated much over the last three years. But the porous nature of brick exteriors can make it hard for traditional paints to adhere properly. To enjoy long-lasting performance, expert prep work and application is critical. Mike Moore, AmCoat’s Director of Products and Applications, said coated brick can last for decades.

“Brick coated with Rhino Shield is very robust and can really improve the curb appeal of older homes,” said Moore. “But first things first — the brick must be properly cleaned before and primer and top coat can be applied. Do it right and our special ceramic elastomeric coating is engineered to bond powerfully with brick giving you long-lasting protection.”

Engineered to outlast traditional paint, Rhino Shield is applied 8 to 10 times thicker, a high solids coating formulated with ceramic microspheres.

The porous nature of brick offers a high degree of protection for the home, allowing excess moisture to escape walls naturally. Rhino Shield’s high permeability rating provides the best moisture protection for your home while still allowing the substrate to “breathe.” This combination of durability and breathability has made Rhino Shield a leader in coating porous substrates.

“We talk about permeability or breathability a lot on all types of homes because it’s so important to allow moisture vapor to escape,” said Moore. “This is also true with brick — Rhino Shield’s fully permeable coating helps prevent blistering and peeling because it prevents moisture retention so the brick can breathe.”

Rhino Shield offers a wide variety of colors for coating brick, and even offers a clear solution that enhances the look of the existing brick and extends the life of the mortar by sealing it from the elements. It also keeps the brick cleaner, fending off mildew and algae. Rhino Shield’s clear coating is also very popular to protect stone walls.

Rhino Shield coating on brick also helps prevent bio growth, a recurring maintenance concern for homeowners with brick homes. Special resin layers in Rhino Shield take mildew, algae and fungus resistance far beyond what brick can do on its own. And by sealing the exterior, Rhino Shield offers unmatched weather protection for brick and mortar.

“Rhino Shield’s bio resistance comes from a 4-part formula that’s EPA approved and highly effective,” said Moore. “Basically, Rhino Shield has dynamic integrated protection against mildew, algae and fungus — all of which can impact brick. Pair that with a time-tested, long-lasting coating and you can see why there is such high demand for our product.”

Veteran-Owned and made in the U.S.A., Rhino Shield’s elastomeric-ceramic coating goes on 8-10 times thicker than conventional paint with a long-term product warranty.

AmCoat is expanding its Rhino Shield dealer distribution network to Minneapolis, Las Vegas, Seattle, Portland, Salt Lake City, New York City, Omaha, Buffalo, Rochester, Los Angeles, Boise, Baltimore, Richmond and more. Businesspeople in those areas who are interested in learning more about starting up a Rhino Shield dealership should email info@amcoatind.com or call (850) 424-6805.