Rhino Shield’s Ceramic Elastomeric Coatings Has Best in Class Permeability

Mike Moore

DESTIN, FLA. (May 31, 2023) Traditionally, thick elastomeric coatings were not permeable and were mainly used on roofs. Modern elastomeric coatings “breathe,” which lets moisture vapor escape. Rhino Shield’s ceramic elastomeric formula passes wind-driven rain tests and is still fully permeable, allowing the substrate to breathe.

AmCoat’s Director of Products and Applications, Mike Moore, stressed the importance permeability in today’s coatings.

“The resin technology we employ allows for a thick, protective elastomeric coating that is fully permeable,” said Moore. “This is super important for wood and stucco. The coating must release moisture vapors to be able to prevent moisture retention which can lead to bubbling and peeling.”

Even though Rhino Shield has employs heavy mil application thickness of between 12mm and 20mm, its elastomeric permeability rating is high. AmCoat’s commitment to regularly testing and upgrading its formulas is a testament to its superior performance in the field for more than 25 years.

“We test this as a system regularly — how the primer and the top coat work together to create a water resistant but breathable coating,” said Moore. “Rhino Shield passed the wind-driven rain test with flying colors and retained a high perm rate for a ceramic elastomeric coating.”

A home’s coating is just one component of the housing envelope. Every part of the home should be contributing to a healthy house that repels water and breathes.

“Today’s coatings must repel water but still be breathable,” said Moore. “This is particularly important in residential historic homes, many of which have no vapor barrier or insulation. These homes must breathe and the big challenge is the coating.”

Why permeability is so important:

  • Impermeable coatings can fail – blister and peel
  • Moisture vapors that can’t escape increase the chances of bio-growth —mold and mildew
  • Trapped moisture can cause the substrate to fail

“Even with Rhino Shield, your home must have adequate venting,” said Moore. “Our dealers are trained to look for issues that could compromise a good coating and they prioritize breathability. They look at the whole home so that our coatings can perform like they are designed to.”

Moore likens Rhino Shield to clothing made with Gor-Tex®.

“Modern apparel designed with Gor-Tex® is a great analogy for our products,” said Moore. “Think of it like wicking as opposed to wearing plastic bag — you want to transfer moisture, so it must be permeable.”

Veteran-Owned and made in the U.S.A., Rhino Shield’s elastomeric-ceramic coating goes on 8-10 times thicker than conventional paint with a long-term product warranty.

AmCoat is expanding its Rhino Shield dealer distribution network to Minneapolis, Las Vegas, Seattle, Portland, Salt Lake City, New York City, Omaha, Buffalo, Rochester, Los Angeles, Boise, Baltimore, Richmond and more. Businesspeople in those areas who are interested in learning more about starting up a Rhino Shield dealership should email info@amcoatind.com or call (850) 424-6805.

About AmCoat Industrial

AmCoat Industrial manufactures high performance coatings for walls, roofs, floors and specialty industrial applications. AmCoat is home to some of the most recognized brands in the U.S., including the popular Rhino Shield Ceramic Coating and Floor Shield concrete floor coating products. Through a network of independent dealers, AmCoat distributes its products nationally and internationally, coating thousands of homes, buildings and commercial and industrial applications. You can find AmCoat, Rhino Shield and Floor Shield on Facebook.

About AmCoat Products

Rhino Shield is a ceramic elastomeric wall coating is distributed through a nationwide network of dealer contractors who market, sell and install Rhino Shield in their geographies. Rhino Shield has been installed in more than 75,000 homes and buildings across the U.S. and in several international markets. Rhino Shield is manufactured in the U.S.A.

Floor Shield is AmCoat’s 100 percent polyaspartic concrete floor coating — a newer technology that features rapid curing at a wide range of surface temperatures, bubble-free surfaces, high temperature and abrasion resistance and high solids content which means low to no VOCs during application. Floor Shield is manufactured in the U.S.A.

Rhino Shield and Floor Shield dealerships are highly profitable, self-sustaining, and many of its Rhino Shield dealers have been with AmCoat for more than 10 years.