Starting and running a home improvement business in today’s competitive market requires more than just hard work—it demands a focused strategy and high standards.

Whether you’re in painting, siding, or another specialty, success in the home improvement industry hinges on several key factors.

To help illustrate these, we’ve put together five essential qualities that define the five traits of high-performing Rhino Shield dealers and what they do to boost their deals.

1. Marketing and Lead Generation

Marketing is essential to any home improvement company. Without consistent and quality leads, even the best product or service won’t reach its potential.

A comprehensive marketing plan includes digital assets, social media templates, printed materials, and multimedia resources like TV commercials, radio ads, and customer testimonials.

At Rhino Shield, we offer a robust marketing system to support our dealers. The key takeaway? Invest heavily in lead generation—without it, your business will struggle to survive.

Watch to find out:

• Why marketing is critical to success
• Best practices for lead generation
• The importance of having a diversified marketing mix

2. Professional Lead Setter

A professional lead setter is a pivotal part of the sales process. This role is not just about finding potential customers but ensuring they’re prepared and ready for a sales conversation.

A well-trained lead setter can filter out unqualified prospects, allowing dealers to focus on high-quality leads that convert.

Having the right person or team in place can make a significant difference in the overall sales process.

Watch to learn:

• The value of a professional lead setter
• Why you need a proper CRM
• Strategies for booking appointments that convert

3. Proven Sales Process

A repeatable and proven sales process is one of the cornerstones of any high-performing home improvement company.

This process should help guide your sales team through each customer interaction, from the initial consultation to the close of the sale.

Whether it’s demonstrating the value of your service or educating homeowners on how your product benefits them, having a well-defined sales process is crucial.

Watch to get more information on:

• The steps of a successful sales process
• How to educate your team to follow this process consistently
• Software that is beneficial

4. Doing Great Work

In the home improvement business, your reputation is everything. No matter how strong your marketing or sales efforts are, they will be meaningless if the work you deliver doesn’t meet (or exceed) customer expectations.

Quality work not only strengthens customer relationships but also leads to word-of-mouth referrals and repeat business. Ensuring that your team is trained to execute with precision and professionalism is key.

Watch to see why you should:

• Maintain high standards for quality work
• Train your installation teams effectively
• Use inclement weather to your advantage

5. Google Reviews and Referrals

Word of mouth is powerful, and in today’s digital age, Google reviews play a critical role in attracting new customers.

Positive reviews can establish trust and give potential clients the confidence to choose your company. Encouraging happy clients to leave reviews and actively seeking referrals from satisfied customers should be part of your ongoing strategy.

Get more information on:

• How to ask for reviews without being pushy
• The best strategies for getting referrals
• Leveraging positive reviews to build trust and credibility online

By focusing on these five key qualities—marketing and lead generation, professional lead setting, a proven sales process, delivering quality work, and harnessing the power of reviews and referrals—you can set your home improvement company on a path to sustained success.